APA
Pride W. M., Ferrell O., . (2005). Marketing: Concepts & Strategies. New Delhi: Biztantra.
Chicago
Pride William M, Ferrell O.C, . 2005. Marketing: Concepts & Strategies. New Delhi: Biztantra.
Harvard
Pride W. M., Ferrell O., . (2005). Marketing: Concepts & Strategies. New Delhi: Biztantra.
MLA
Pride William M, Ferrell O.C, . Marketing: Concepts & Strategies. New Delhi: Biztantra. 2005.