APA
Zikmund W. G., . (2002). Effective Marketing. New Delhi: Thomson Publishing.
Chicago
Zikmund William G, . 2002. Effective Marketing. New Delhi: Thomson Publishing.
Harvard
Zikmund W. G., . (2002). Effective Marketing. New Delhi: Thomson Publishing.
MLA
Zikmund William G, . Effective Marketing. New Delhi: Thomson Publishing. 2002.