APA
Semenik R. J., Bamossy G. J., . (1993). Principles of Marketing a Global Perspective. : South-Western College Pub.
Chicago
Semenik Richard J, Bamossy Gary J, . 1993. Principles of Marketing a Global Perspective. : South-Western College Pub.
Harvard
Semenik R. J., Bamossy G. J., . (1993). Principles of Marketing a Global Perspective. : South-Western College Pub.
MLA
Semenik Richard J, Bamossy Gary J, . Principles of Marketing a Global Perspective. : South-Western College Pub. 1993.