APA
Parameswaran M. G., . (2003). Understanding Consumers. New Delhi: Tata McGraw Hill.
Chicago
Parameswaran M G, . 2003. Understanding Consumers. New Delhi: Tata McGraw Hill.
Harvard
Parameswaran M. G., . (2003). Understanding Consumers. New Delhi: Tata McGraw Hill.
MLA
Parameswaran M G, . Understanding Consumers. New Delhi: Tata McGraw Hill. 2003.