APA
Rajeev Batra, John G Myers, . (1996). Advertising Management. New Delhi: PHI.
Chicago
Rajeev Batra, John G Myers, . 1996. Advertising Management. New Delhi: PHI.
Harvard
Rajeev Batra, John G Myers, . (1996). Advertising Management. New Delhi: PHI.
MLA
Rajeev Batra, John G Myers, . Advertising Management. New Delhi: PHI. 1996.