Advertising and Promotion : An integrated marketing communications perspective (Record no. 12341)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00394nam a2200145Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250626142641.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241013s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | NMITMBA0184 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belch, George E |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising and Promotion : An integrated marketing communications perspective |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | N Delhi |
| Date of publication, distribution, etc. | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1041 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | elch, Michael A |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection | Home library | Current library | Date acquired | Cost, normal purchase price | Total checkouts | Barcode | Date due | Date last seen | Date last checked out | Price effective from | Koha item type | Source of acquisition |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| MGMT | MBA | NMIT | 2017-04-10 | 506.90 | 1 | M04691 | 2034-12-10 | 2024-12-12 | 2024-12-12 | 2024-10-13 | Books | |||||
| MGMT | MBA | NMIT | 2017-04-10 | 506.90 | 1 | M04692 | 2034-12-10 | 2024-12-12 | 2024-12-12 | 2024-10-13 | Books | Sabarimalian Book Distributors |