Online Public Access Catalogue

Advertising and Promotion: (Record no. 15340)

MARC details
000 -LEADER
fixed length control field 00497nam a2200181Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20251113133212.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250729s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780070144965
040 ## - CATALOGING SOURCE
Transcribing agency nmit
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Belch, George E
245 #0 - TITLE STATEMENT
Title Advertising and Promotion:
Remainder of title An Integrated Marketing Communications Perspective
250 ## - EDITION STATEMENT
Edition statement 7/e
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Tata McGraw Hill
Date of publication, distribution, etc. 2012
300 ## - PHYSICAL DESCRIPTION
Extent 1075
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Belch, Michael A
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Purani, Keyoor
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Reference
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
          MBA MBA 2012-10-30 Rama Krishna D.S/16/2012-10-09 316.25   659 BEL M04291 2025-07-30 2025-07-30 Books
          MBA MBA 2017-04-10 Sabarimalian Book Distributors//1900-01-00     659 BEL M04691 2025-07-30 2025-07-30 Books
          MBA MBA 2017-04-10 Sabarimalian Book Distributors//1900-01-00     659 BEL M04692 2025-07-30 2025-07-30 Books
          MBA MBA 2023-02-14 //1900-01-00     659 BEL M05868 2025-07-30 2025-07-30 Reference