| 000 -LEADER | |
|---|---|
| fixed length control field | 00484nam a2200193Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250909152041.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250909s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789389538243 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | nmit |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Philip R Cateora |
| 245 #0 - TITLE STATEMENT | |
| Title | MInternational Marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 18/e |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | McGraw hill education Pvt Ltd |
| Date of publication, distribution, etc. | 2020 |
| Place of publication, distribution, etc. | Chennai |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 680 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | R Bruce Money |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mary C Gilly |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | John L Graham |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
No items available.