Advertising Management (Record no. 16852)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00357nam a2200157Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250626142859.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241013s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | NMITMBA1451 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Rajeev Batra |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising Management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th Ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Date of publication, distribution, etc. | 1996 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 771 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | John G Myers |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection | Home library | Current library | Date acquired | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| MGMT | MBA | MBA | 2023-10-19 | 295.00 | 659.1 BAT | M05972 | 2024-10-13 | 2024-10-13 | Books |