Marketing Management (Record no. 30830)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00517nam a22002057a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250410143855.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250404b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789356062665 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | nmit |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 16/e |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Pearson India Edu, Services Pvt, Ltd. |
| Date of publication, distribution, etc. | 2025 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller Kevin Lane |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Chernew Alexander |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sheth Jagdish N |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Shainesh G |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type | Date due | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | CSE | NMIT | NMIT | Reference | 2025-04-03 | ME/1034/31.March.2025 | 1800.00 | 658.8 KOT | 54714 | 2025-04-04 | 1800.00 | 2025-04-04 | Books | |||||||
| Dewey Decimal Classification | CSE | NMIT | NMIT | General Stacks | 2025-04-03 | ME/1034/31.March.2025 | 1800.00 | 1 | 658.8 KOT | 54715 | 2025-04-22 | 1800.00 | 2025-04-04 | Books | 2025-10-21 | 2025-04-22 |