Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures and Markets
Material type:
TextPublication details: New Delhi Replika Press Pvt Ltd 2004Description: xii, 260ISBN: - 9780749442132
| Item type | Current library | Collection | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Reference | MBA | Management | 658.827 GEL (Browse shelf(Opens below)) | Available | M00721 |
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| 658.827 ELL Strategic Brand Management | 658.827 ELL Strategic Brand Management | 658.827 ELL Strategic Brand Management | 658.827 GEL Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures and Markets | 658.827 GHO Globalisation of Brands | 658.827 GUP Brand Positioning | 658.827 HAR Brand Equity Measurement |
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