APA
Philip K., Keller K. L. & Koshy A. e. a. (2009). Marketing Management. New Delhi: Pearson.
Chicago
Philip Kotler, Keller Kevin Lane and Koshy Abraham et all. 2009. Marketing Management. New Delhi: Pearson.
Harvard
Philip K., Keller K. L. and Koshy A. e. a. (2009). Marketing Management. New Delhi: Pearson.
MLA
Philip Kotler, Keller Kevin Lane and Koshy Abraham et all. Marketing Management. New Delhi: Pearson. 2009.