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Advertising and Promotion : An Integrated Marketing Communications Perspective

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Material type: Text

TextPublication details: N Delhi 2012Edition: 7th edDescription: 1018ISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Reference	MBA	MGMT	659.1 BEL (Browse shelf(Opens below))	Not for loan		M05868

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Previous	659 SEM Advertising and Promotions: An integrated branded approach	659 SMU Advertising Management and Sales Promotion	659.1 BAT Advertising Management	659.1 BEL Advertising and Promotion : An Integrated Marketing Communications Perspective	659.2 CEN Public Relations Practices : Managerial case studies and problems	659.222 MAR Corporate Reputations,Branding and People Management	670.42068 AMR Manufacturing Organization and Management	Next

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