APA
O'Guinn, Allen C. T. & Semenik R. J. [. ]. (2017). PROMO:Integrated Marketing Communications: A South Asian Perspective. New Delhi: Cengage Learning.
Chicago
O'Guinn, Allen Chris T and Semenik Richard J [et...all ]. 2017. PROMO:Integrated Marketing Communications: A South Asian Perspective. New Delhi: Cengage Learning.
Harvard
O'Guinn, Allen C. T. and Semenik R. J. [. ]. (2017). PROMO:Integrated Marketing Communications: A South Asian Perspective. New Delhi: Cengage Learning.
MLA
O'Guinn, Allen Chris T and Semenik Richard J [et...all ]. PROMO:Integrated Marketing Communications: A South Asian Perspective. New Delhi: Cengage Learning. 2017.