TY  - BOOK
AU  - Belch, George E
AU  - Belch, Michael A 
AU  - Purani, Keyoor
TI  - Advertising and Promotion: An Integrated Marketing Communications Perspective
SN  - 9780070144965
PY  - 2012///
CY  - New Delhi
PB  -  Tata McGraw Hill
ER  -