TY  - BOOK
AU  -  O'Guinn, Thomas C
AU  - Allen, Chris T
AU  - Semenik, Richard J  [et...all ]
TI  - PROMO:Integrated Marketing Communications: A South Asian Perspective
SN  - 9788131528105
PY  - 2017///
CY  - New Delhi
PB  - Cengage Learning
ER  -