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2661.

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Customer Behaviour: A Managerial Perspective by

Sheth, Jagdish N
Mittal, Banwari

Edition: 2/e

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi Thomson Publishing 2003

Availability: Items available for loan: MBA (1)Call number: 658.812 SHE.

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2662.

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Consumer Behaviour by

Raju, M.S

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi Thomson Publishing 2004

Availability: Items available for loan: MBA (1)Call number: 658.834 2 RAJ.

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2663.

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Business Communication Strategies by

Monippally, Matthukutty

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi TMH 2002

Availability: Items available for loan: MBA (1)Call number: 651.7 MON.

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2664.

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Cross Cultural Marketing by

Rugimbana, Robert
Nwankwo, Sonry

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi Thomson Learning 2003

Availability: Items available for loan: MBA (6)Call number: 658.8 RUG, ...

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2665.

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Sales Management by

Ingram
LaforgeAvila

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi Thomson Publishing 2004

Availability: Items available for loan: MBA (1)Call number: 658.8 ING.

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2666.

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Fundamentals of Insurance by

Crews, Iena B

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi Thomson Publishing 2001

Availability: Items available for loan: MBA (1)Call number: 658.153 CRE.

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2667.

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Managing Indian Brands:Marketing Concepts & Strategies by

Kumar, Ramesh S

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi Vikas Publishing House 2010

Availability: Items available for loan: MBA (9)Call number: 658.827 KUM, ...

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2668.

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International Business: Text and Cases by

Cherunilam, Francis

Edition: 3/e

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi PHI 2004

Availability: Items available for loan: MBA (3)Call number: 658.049 CHE, ...

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2669.

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E-Commerce Management by

Krishnamurthy, Sandeep

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi Thomson Publishing 2003

Availability: Items available for loan: MBA (1)Call number: 658.872 KRI.

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2670.

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Introduction to Project Finance by

Machiraju, H.R

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi Vikas Publishing House 2001

Availability: Items available for loan: MBA (1)Call number: 658.15 MAC.

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2671.

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Accounting for Management by

Bhattacharya,S.K

Edition: 3/e

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi Vikas Publishing House 2004

Availability: Items available for loan: MBA (1)Call number: 658.151 1 BHA.

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2672.

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Strategic Management: Competitiveness and Globalization by

Hitt, Michael A
IrelandHoskisson

Edition: 4

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi South Western College Publishing 2001

Availability: Items available for loan: MBA (3)Call number: 658.401 2 HIT, ...

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2673.

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Marketing Research by

Tull,Donald S
Hawkins,Del I

Edition: Sixth

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi PHI 1993

Availability: Items available for loan: MBA (6)Call number: 658.83 TUL, ...

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2674.

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Managing and Marketing Health Service by

Laing, Angus
Fischbacher, Moira

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi Thomson Publishing 2002

Availability: Items available for loan: MBA (1)Call number: 658.8 LAI.

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2675.

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Marketing in India by

Neelameghan, S

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi Vikas Publishing House 2003

Availability: Items available for loan: MBA (1)Call number: 658.8 NEE.

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2676.

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Industrial Marketing Management by

Govindarajan, M

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi Vikas Publishing House 2003

Availability: Items available for loan: MBA (1)Call number: 658.8 GOV.

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2677.

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Research Method by

McBurney, Donald H

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi Thomson Publishing 2002

Availability: Items available for loan: MBA (1)Call number: 001.42 MCB.

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2678.

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Entrepreneurship by

Hisrich Robert D

Edition: 6

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi Mc Graw Hill 2010

Availability: Items available for loan: MBA (5)Call number: 658.421 HIS, ...

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2679.

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Consumer Behavior by

Schiffman, Leon G
Kanuk, Leslie Lazar

Edition: 7/e

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi Pearson 2002

Availability: Items available for loan: MBA (1)Call number: 658.834 2 SCH.

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2680.

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Services Marketing by

Zeithamal, Valarie
Bitner, Mary Jo

Edition: 3/e

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi TMH 2005

Availability: Items available for loan: MBA (9)Call number: 658.8 ZEI, ...

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