APA
O'Guinn h., Allen C. e. a., . (2015). Advertising and Integrated Brand Promotion. New Delhi: Cengage.
Chicago
O'Guinn homas, Allen Chris et al, . 2015. Advertising and Integrated Brand Promotion. New Delhi: Cengage.
Harvard
O'Guinn h., Allen C. e. a., . (2015). Advertising and Integrated Brand Promotion. New Delhi: Cengage.
MLA
O'Guinn homas, Allen Chris et al, . Advertising and Integrated Brand Promotion. New Delhi: Cengage. 2015.