Eye Tracking Methodology [electronic resource] : Theory and Practice / by Andrew Duchowski.

to the Human Visual System (HVS) -- Visual Attention -- Neurological Substrate of the HVS -- Visual Psychophysics -- Taxonomy and Models of Eye Movements -- Eye Tracking Systems -- Eye Tracking Techniques -- Head-Mounted System Hardware Installation -- Head-Mounted System Software Development -- Head-Mounted System Calibration -- Table-Mounted System Hardware Installation -- Table-Mounted System Software Development -- Table-Mounted System Calibration -- Eye Movement Analysis -- Eye Tracking Methodology -- Experimental Design -- Suggested Empirical Guidelines -- Case Studies -- Eye Tracking Applications -- Diversity and Types of Eye Tracking Applications -- Neuroscience and Psychology -- Industrial Engineering and Human Factors -- Marketing/Advertising -- Computer Science -- Conclusion.

Despite the availability of cheap, fast, accurate and usable eye trackers, there is still little information available on how to develop, implement and use these systems. This second edition of Andrew Duchowski’s successful guide to these systems contains significant additional material on the topic and fills this gap in the market with this accessible and comprehensive introduction. Opening with useful background information, including an introduction to the human visual system and key issues in visual perception and eye movement, the second part surveys eye-tracking devices and provides a detailed introduction to the technical requirements necessary for installing a system and developing an application program. The book focuses on video-based, corneal-reflection eye trackers – the most widely available and affordable type of system, before closing with a look at a number of interesting and challenging applications in human factors, collaborative systems, virtual reality, marketing and advertising. Key features of this second edition include: • Three new chapters providing technical descriptions of new (state-of-the-art) eye tracking technology • A complete new Part describing experimental methodology including experimental design, empirical guidelines, together with 5 case studies • Survey material regarding recent research publications included within Part IV The second edition of Eye Tracking Methodology is an invaluable guide for practitioners responsible for developing or implementing an eye tracking system, and can also be used as a teaching text for relevant modules on advanced undergraduate and postgraduate courses. ‘One of the most comprehensive books on eye tracking ever written. A must-read for novices and experts alike.’ Roel Vertegaal, Human Media Lab, Queen’s University, Canada ‘… the first comprehensive treatment of a critical methodological area, this book unites the field’s core theoretical underpinnings with real-world applications and practical know-how …’ Dario Salvucci, Drexel University, USA