000 00401nam a2200145Ia 4500
008 241013s9999 xx 000 0 und d
020 _aNMIT010278
100 _aShimp, Terence A
245 0 _aIntegrated Marketing Communication in Advertising and Promotion
250 _a9
260 _bBusiness Management Marketing
_c2007
300 _axxx,658
700 _aSpeh, Thomas W.
942 _cBK
999 _c10605
_d10605