000			00414nam a2200145Ia 4500
005			20251111155426.0
008			250729s9999 xx 000 0 und d
020			_a9780070474093
040			_cnmit
100			_aParameswaran, M G
245		0	_aUnderstanding Consumers: _bBuilding Powerful Brands Using Consumer Research
260			_aNew Delhi _bTata McGraw Hill _c2003
300			_axiii, 235
942			_cREF _2ddc
999			_c13776 _d13776