| 000 | 00497nam a2200181Ia 4500 | ||
|---|---|---|---|
| 005 | 20251113133212.0 | ||
| 008 | 250729s9999 xx 000 0 und d | ||
| 020 | _a9780070144965 | ||
| 040 | _cnmit | ||
| 100 | _aBelch, George E | ||
| 245 | 0 |
_aAdvertising and Promotion: _bAn Integrated Marketing Communications Perspective |
|
| 250 | _a7/e | ||
| 260 |
_aNew Delhi _b Tata McGraw Hill _c2012 |
||
| 300 | _a1075 | ||
| 700 | _aBelch, Michael A | ||
| 700 | _aPurani, Keyoor | ||
| 942 |
_cREF _2ddc |
||
| 999 |
_c15340 _d15340 |
||