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| 005 | 20250626142854.0 | ||
| 008 | 241013s9999 xx 000 0 und d | ||
| 020 | _aNMITMBA1347 | ||
| 100 | _aGeorge E Belch | ||
| 245 | 0 | _aAdvertising and Promotion : An Integrated Marketing Communications Perspective | |
| 250 | _a7th ed. | ||
| 260 |
_aN Delhi _c2012 |
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| 300 | _a1018 | ||
| 700 | _aMichel A Beich | ||
| 942 | _cREF | ||
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_c16687 _d16687 |
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