000 00303nam a2200133Ia 4500
008 241013s9999 xx 000 0 und d
020 _a9788126508587
100 _aKotler,Philip
245 0 _aLateral Marketing
260 _aNew Delhi
_c2006
300 _a226
700 _aTrais Fernando
942 _cREF
999 _c7889
_d7889