APA
Shimp T. A., Speh T. W., . (2007). Integrated Marketing Communication in Advertising and Promotion. : Business Management Marketing.
Chicago
Shimp Terence A, Speh Thomas W, . 2007. Integrated Marketing Communication in Advertising and Promotion. : Business Management Marketing.
Harvard
Shimp T. A., Speh T. W., . (2007). Integrated Marketing Communication in Advertising and Promotion. : Business Management Marketing.
MLA
Shimp Terence A, Speh Thomas W, . Integrated Marketing Communication in Advertising and Promotion. : Business Management Marketing. 2007.