Integrated Marketing Communication in Advertising and Promotion (Record no. 10605)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00401nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241013s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | NMIT010278 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Shimp, Terence A |
| 245 #0 - TITLE STATEMENT | |
| Title | Integrated Marketing Communication in Advertising and Promotion |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Business Management Marketing |
| Date of publication, distribution, etc. | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxx,658 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Speh, Thomas W. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date due | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| MGMT | NMIT | NMIT | 2013-12-03 | SD/50/25.Nov.2013 | 393.75 | 1 | 658.8 SHI | 29532 | 2034-12-11 | 2024-12-12 | 2024-12-12 | 2024-10-13 | Books | ||||
| MGMT | NMIT | NMIT | 2013-12-03 | SD/50/25.Nov.2013 | 393.75 | 1 | 658.8 SHI | 29533 | 2034-12-11 | 2024-12-12 | 2024-12-12 | 2024-10-13 | Books |