APA
Kotler P., Armstrong G., . (2009). Principles of Marketing. New Delhi: PHI.
Chicago
Kotler Philip, Armstrong Gary, . 2009. Principles of Marketing. New Delhi: PHI.
Harvard
Kotler P., Armstrong G., . (2009). Principles of Marketing. New Delhi: PHI.
MLA
Kotler Philip, Armstrong Gary, . Principles of Marketing. New Delhi: PHI. 2009.