Principles of Marketing (Record no. 15170)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00366nam a2200157Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250814115516.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250729s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131731017 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| 245 #0 - TITLE STATEMENT | |
| Title | Principles of Marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 13 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | PHI |
| Date of publication, distribution, etc. | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 579 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Armstrong, Gary |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| MBA | MBA | 2011-12-06 | Higginbothams/SH/2011/CRB/000041/2011-11-30 | 434.35 | 658.8 KOT | M03742 | 2025-07-30 | 2025-07-30 | Books | ||||||
| MBA | MBA | 2011-12-06 | None//2011-12-16 | 434.35 | 658.8 KOT | M03743 | 2025-07-30 | 2025-07-30 | Books | ||||||
| MBA | MBA | 2011-12-07 | Best Book Centre//2011-12-16 | 434.35 | 658.8 KOT | M03744 | 2025-07-30 | 2025-07-30 | Books | ||||||
| MBA | MBA | 2011-12-07 | Best Book Centre/./2011-12-16 | 434.35 | 658.8 KOT | M03745 | 2025-07-30 | 2025-07-30 | Books | ||||||
| MBA | MBA | 2011-12-07 | Best Book Centre//2011-12-16 | 434.35 | 658.8 KOT | M03746 | 2025-07-30 | 2025-07-30 | Books | ||||||
| MBA | MBA | 2011-12-08 | Higginbothams/SH/2011/CRB/46/2011-12-02 | 434.35 | 658.8 KOT | M03811 | 2025-07-30 | 2025-07-30 | Books | ||||||
| MBA | MBA | 2011-12-08 | Higginbothams/SH/2011/CRB/46/2011-12-02 | 434.35 | 658.8 KOT | M03812 | 2025-07-30 | 2025-07-30 | Books | ||||||
| MBA | MBA | 2011-12-08 | Higginbothams/SH/2011/CRB/46/2011-12-02 | 434.35 | 658.8 KOT | M03813 | 2025-07-30 | 2025-07-30 | Books |